From first question to measured result.

1. Understand the business

   Put the numbers, history, and current work in one place.

2. Identify the constraint

   Name what is limiting growth and make the trade-off visible.

3. Decide what to do

   Set the expected impact and choose the next move.

4. Execute the work

   Give the work an owner, a deadline, and a clear finish line.

5. Measure what changed

   Compare the call with fresh data and use the result next time.